search engine optimisation
Once your website has been built and optimised, we will go to each of the major search engines to tell them that your site exists. Then just sit and wait! This will be enough to get your business online, found and generate new sales naturally.
Search engine optimisation consultancy
If you have a website that is struggling in the search engines, we offer a consultation service tailored just for you. This starts with a thorough health check on your website to spot any errors with the code that may be holding you back. Once we have checked your code and content we will offer advice on how you can improve your current search engine ranking.
A full break down on what you receive:
- Full website health check
- Analysis on current competitors and target phrases
- Advice on alternative phrases and how to find them
- Advice on how to fully optimise your title and meta tags
- Advice on how to optimise the body of each page
- Advice on website structure
- Advice on directory submissions
What is search engine optimisation?
Search Engine Optimisation - normally known by its acronym SEO is one of the most crucial components of your online success. The structure of your website and the text has been laid out on each page so that a search engine knows exactly what your website is about.
There are no shortcuts to success in this important area for having a successful web presence. It boils down to knowledge of the rules and knowing what not to do as much as knowing all the things that you can do.
Many web designers try to cheat the search engines to gain a top position by hiding text on their pages or using other frowned upon tactics. Sometimes they probably just do not know the rules but these tactics can cause your website to be flagged and banned by the engines. We do know the rules and we stick to them whenever we design a website.
So what makes a high ranking website that will hold great results for the long term? Answer - Effort! Cutting corners can often gain great short term results but would not offer anything positive for the long term success of your business.
It is the process of selecting and positioning a website’s targeted keywords and key phrases to ensure that the site appears high on search engine results lists when those keyword phrases are used as part of a web search.
Even if your website is one of the best designed sites available, with great functional facilities and offers a unique product, if it has not been search engine optimised properly, then there is every chance it will not be seen on the search engines or ranked as highly as it could be.
We carry out search engine submissions on each of the major search engines including Google and Yahoo.
The Google search engine also currently feeds results to AOL - Freeserve - BBC - Netscape and other smaller engines to give your website even further exposure.
Google serves around 80% of all searches carried out in the world. Every search engine has slightly different "rules" as to what is relevant content for its users. Google does the best job at this, and because Google do such a good job, everybody uses it. This is why it is important that your website is designed to satisfy Google's algorithm, to get it to the top of the list of tens of thousands of other websites in your area.
At spOOny we can provide search engine optimisation to enhance your company's online performance and visibility.
